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So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them Cleared Shout about your success to secure the social proof you need to persuade new and existing customers to trust your business. UK-based swim school Puddle Ducks do this brilliantly on their testimonial page with glowing quotes from their customers